Being cold is cooler than being seen

The Harbin BackRackHack

Awards:

  • New York Festivals:

    Gold + Silver + 3x shortlist

  • LIA: Gold

  • Mad Stars: Gold + Silver + Bronze

“Out of sight. Top of mind”

— Campaigns of the World

“Proudly owning shelf space ignored by everyone else”

“Giving up the front of the shelf is the coolest thing a beer brand has ever done.”