PR isn’t just a Press Release.
Turning messages into content
requires a lot of homework,
and a touch of social magic
VW & Me
Celebrating 40 Years of stories in China.
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Reposition the brand as a life partner, not just an engineering-centric German OEM
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40 Years is a heck of a long time, something we wanted to celebrate in light of so many Chinese car startups going bust after a year or two…
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8 episodes in total with each having its own dedicated theme
Key Messages